stay hungry stay foolish – steve job’s speech at stanford university

Know Your SEO ROLE in organization

To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.

I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:

• Their role: a description of their position within the company and their responsibilities.
• Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
• Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.

In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs

Bike of The year 2009

Awesome Bike of The year 2009

Great Failures and Great Personalities

Interesting Analysis of great failures from great personalities I got by email from one of old colleague.

To succeed in business or life we must continually take remedial actions. Putting yourself on the line day after day can be extremely draining, especially when things do not work out as desired. Hence, each time a disappointing event happens, I like to get reminded of these famous failures:

Bill Gates founder and chairman of Microsoft, has literally changed the work culture of the world in the 21st century, by simplifying the way computer is being used. He was the world’s richest man for more than one decade. However, in the 1970’s before starting out, he was a Harvard University dropout. The most ironic part is that, he started a software company (that was soon to become Microsoft) by purchasing the software technology from “someone” for only $US50 back then.

Abraham Lincoln received no more than 5 years of formal education throughout his lifetime. When he grew up, he joined politics and had 12 major failures before he was elected the 16th President of the United States of America.

Isaac Newton was the greatest English mathematician of his generation. His work on optics and gravitation made him one of the greatest scientists the world has even known. Many thought that Isaac was born a genius, but he wasn’t! When he was young, he did very poorly in grade school, so poor that his teachers became clueless in improving his grades.

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Apple CEO Steve Job’s Quote

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Design is not just what it looks like and feels like. Design is how it works.

- More quotations on: [Design]

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

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