Posts Tagged ‘seo’

To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.

I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:

• Their role: a description of their position within the company and their responsibilities.
• Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
• Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.

In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs